How Inviting Writing Helps Businesses Stand Out
Valentine’s Day is a key moment for many businesses, especially those selling gifts, fragrance, candles and luxury products. Customers are not just looking to buy something beautiful. They want a gift that feels thoughtful, personal and considered.
Adding engraving and handwritten personalisation is one of the simplest ways to elevate what you offer. A small, carefully crafted detail can turn a product into something memorable and meaningful, helping your business stand out during a busy and competitive period.
At Inviting Writing, I work with businesses to provide professional engraving and handwritten services for Valentine’s Day. This includes engraving perfume bottles and candles, as well as writing gift tags, cards and messages that feel warm, genuine and personal.
Why Personalisation Works So Well on Valentine’s Day
Valentine’s Day is about emotion and connection and personalisation taps directly into that. When a customer can add a name, date or short message to a perfume bottle or candle, the gift immediately feels more special.
Engraving on glass creates a permanent keepsake that cannot be replicated. Handwritten tags and cards add warmth and authenticity that printed options simply cannot match. Together, these services help customers feel confident they are giving something truly personal. Personalisation also encourages customers to spend a little more and take their time choosing a gift, which can increase both average order value and overall customer satisfaction.
What I Can Offer Your Business
For Valentine’s Day, I can support your business with:
Engraving on perfume bottles, fragrance gifts and glassware
Candle engraving, including names, initials or short messages on the glass
Handwritten gift tags and cards, written on site or prepared in advance
Personalised messages on packaging or envelopes, where appropriate
All engraving is done with care and precision, and my handwritten work uses modern calligraphy that feels elegant and contemporary, without being overly formal.
Experience Working with Established Brands
I have worked with a wide range of well-known brands and businesses, including Disney, Claridge’s, Jo Malone, Virgin Voyages, Molton Brown and PepsiCo. These projects have involved engraving and personalisation in retail, hospitality and brand-led environments, always with a focus on quality, consistency and customer experience.
This experience means I understand the importance of representing your brand well, working professionally alongside your team, and delivering a smooth, reliable service during busy trading periods.
How This Helps Your Business
Offering engraving and handwritten personalisation can help you:
Differentiate your Valentine’s Day offering
Add value without changing your core products
Encourage customers to choose your business over competitors
Create gifts that feel considered and memorable
Leave customers with a positive, lasting impression of your brand
It is a simple addition that can make a significant difference to how your business is perceived.
Let’s Talk About Valentine’s Day
If you are planning your Valentine’s Day offering and would like to include engraving or handwritten personalisation, I would love to chat. I can tailor my services to suit your products, space and customer base, whether that is in-store engraving, pre-prepared personalised items, or a combination of both.
Get in touch to discuss your Valentine’s Day plans and bring extra joy to your customers.