Bringing the Asobu Bestie Collection to Life with Live Calligraphy Engraving
At the UK launch of the adorable Asobu Bestie collection, I had the pleasure of providing live calligraphy engraving, personalising children's new water bottles as they collected them throughout the event.
In just under two hours, I hand engraved 65 personalised water bottles, each one completely unique.
Adding a Personal Touch to a Product Launch
Product launches are all about creating excitement.
Whether you're introducing a new collection, welcoming guests to an exclusive event or celebrating a brand milestone, it's the experience people remember just as much as the product itself.
Live engraving gives guests the opportunity to take home something created especially for them. Rather than receiving the same product as everyone else, they leave with an item featuring their own name, making it instantly more meaningful.
For the Asobu Bestie launch, every child could have their new water bottle personalised on the spot. It wasn't long before word spread and the queue began to grow.
Live Engraving Creates a Talking Point
One of my favourite things about live engraving is how naturally it draws people in.
Many guests have never seen hand engraving before, so they're fascinated by the process. People stop to watch, ask questions and often stay to see the finished result before collecting their own item.
It's these moments that help transform an event from a simple product launch into an engaging brand experience.
Children were excited to watch their names being engraved, while parents enjoyed seeing the craftsmanship behind each bottle. It created a wonderful atmosphere around the activation throughout the event.
Every Brand Has Its Own Personality
One of the things I particularly enjoyed about this event was creating a bespoke script especially for the bottles.
Every brand has its own style and personality, and I love adapting my calligraphy to complement that. For the Asobu Bestie collection, the lettering needed to feel playful, fun and full of character while remaining clear and beautifully finished.
Opportunities like this allow me to switch up my style and ensure the personalisation feels like a natural extension of the brand itself.
Why Brands Choose Live Engraving
Live engraving offers far more than personalisation. It creates a memorable experience that encourages guests to engage with your brand, spend longer at your event and leave with something they'll continue to use long after the day is over.
Whether it's a product launch, retail activation, press event or VIP experience, live engraving adds theatre, craftsmanship and a genuine sense of exclusivity.
When guests watch their product being personalised in front of them, they're not simply receiving a branded item; they're becoming part of the story behind it.
Looking for Live Engraving for Your Next Event?
A huge thank you to Vida Kids for inviting me to be part of the UK launch of the Asobu Bestie collection. Personalising 65 water bottles in under two hours was a brilliant challenge, and it was wonderful seeing so many children excited to collect a gift personalised especially for them.
If you're planning a product launch, retail activation or corporate event and are looking for a memorable way to engage your guests, live calligraphy engraving is a unique experience that leaves a lasting impression.